An exciting new start.
After a huge amount of work from Kale Print, Zest Consulting, Sam Bogiss Web Design and the whole museum team we are delighted to showcase our new brand identity, logo, website and print materials. Our new identity reflects the high quality organisation we are and takes us forward into the future.
For the whole community.
Paula Gaelic, Museum Manager, says "I'm excited to finally showcase our new brand identity after almost 12 months of work. It works beautifully with our brand statement - 'Bringing to life the pioneering spirit of the Western Bay' and communicates the message of cultural inclusivity that we strive to achieve."
Michelle Reynolds from Kale Print, describes rationale for the logo design here: “The sophisticated,refined nature of the logo through the use of clean, robust lines and cleverly interwoven symbolic visual themes communicates and respects the message that the museum is trying to send whilst making sure that the logo will also be functional and versatile when used across various mediums such as digital media, signage and print collateral.”
There is a beautiful influence of both heritage and culture within the logo, literally woven into the fabric of the logos motif, resembling a woven artefact, and the gentle fern fronds adding a soft, approachable personality that is quintessentially Aotearoa.
The interlinking forms of the logo suggesting a community connectedness, a sharing of information from generation to generation, honouring and cherishing our history and telling the story of our journey.
The clean robust lines also help to communicate the determination, hard work and bravery, not only by the Museum in the preservation and protection of the local historical items, but also of the pioneers and founding members of the community. The circular motif helps to communicate the inclusive, nurturing aspect not only to the varied melting pot of the community and visitors to the site, but also the protection and preservation of the treasures held within.
Overall, this logo is a unique and memorable mark, clean and modern, much like the Museum itself, and communicates a professional and culturally inclusive message.
As such we feel this logo will enable the Western Bay Museum to suitably grow and evolve into the future.
As part of our re-brand, we have new brochures, business cards and a booklet also designed by Michelle. She says “I wanted to create something that complimented the logo designed. I wanted it to be modern but still having a sense of history and heritage. The use of white space and clearcut imagery help give it a clean, gallery-like feel which is also complimentary to the museum itself”.
"Having the right print materials means we will be able to communicate better with audiences, stakeholders and partners about who we are," says Paula. "This will help us to build relationships and gain funding into the future".
Experiences and Exhibitions in the pipeline.
"We have lots of exciting things in the pipeline for this year" says Paula. "Our upcoming exhibition, 'Champions in their field' showcases some of the Western Bay's greats such as F1 Champion Denny Hulme and we have plenty of events to look forward to".
The museum is passionate about growing the unique museum experiences (such as the much-loved 1900s School Experience) and continuing to be a hub for the community. "Local support is critical to our success and we are grateful to all our local volunteers, schools and donors who continue to be our champions"
How you can support us.
"To be our best, we rely on the support of our wonderful community", says Paula. "This is why we are so happy to have Taylor Bros Transport Ltd behind us every step of the way. Their sponsorship has made all this possible".
There are many sponsorship opportunities available to businesses and individuals and anyone interested should get in touch with Paula and the team to discuss how the museum can work together with them to mutual benefit.